ANNA CREATES

The brief for this company was to come up with a Spa Brand, including the name, logo and visual identity.

 

The name Cedar and Silk draws on the use of materials for their saunas in ‘cedar’ and the feel of luxury in ‘silk’, it also creates a contrast between the male and female elements, Cedar being more masculine and Silk being feminine. The client wanted the brand to be appealing to both genders but still feel luxury and high-end. I created a modern, clean look and feel for the brand with bright, bold colours contrasting with the faded watercolour design elements.