ANNA CREATES

This finance institution that focuses on direct debit payments and debt collection for a range of businesses, wanted a new brand to rejuvenate their look.

 

The new brand still has the gravitas and serious nature of the business but has a much friendlier feel to reflect the impressive customer service the company also provides. I achieved this through a focus on imagery with people in rather than abstract finance images and created a colour palette that contained their original blue but freshened up with an accent orange. The font was softer and rounder and lower case, and their logo icon reflected the four pillars of their business.